“WELCOME ALB WINCHESTER”
BY: STEPHANIE DOWNES
After working closely with Tiffany and her team, I visited the Winchester, VA location and had the honor of seeing her spacious and gorgeous second boutique. (Tiffany also owns the Ranson, WV location.) Her space is in a thriving shopping center which has fantastic potential for Tiffany! She has large windows and amazing natural lighting….[continue reading]
“TRANSITIONING TO BTS/FALL AND HOW TO INCORPORATE AND COMPLIMENT YOUR SUMMER STYLES”
BY: ROSEMARIE URSUA
Tips and tricks on how to style your customer when the fashion season is transitioning from Summer to Fall or Back to School. Styles and silhouettes may still be the same, just deeper/darker colors and may be slightly heavier fabric…[continue reading]
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“WELCOME ALB AMESBURY!”
BY: ELLEN ODREN
I had the pleasure of working with Gretchen, her husband, Chris, her daughter, Carrington, and her incredible team opening the Amesbury, MA location. Gretchen’s boutique is situated in the historic town of Amesbury, a bustling town square with unique shops and restaurants! …[continue reading]
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“ALB X Another Love”
By: Rachel Kirgesner
For Fall 2024 we are excited to announce that we are partnering with Another Love brand! This exclusive collaboration with Another Love will only be available to Apricot Lane Boutiques. Take a moment to watch the video within this post to learn how to incorporate this elevated brand into your assortment this fall…[continue reading]
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“LightSpeed Article: Scaling a Successful Apparel Boutique Franchise”
Posted on: June 4th, 2024
Apricot Lane is an accessibly priced women’s apparel boutique. And although there is one location in Winter Garden—it is part of a unique franchise that boasts over 115 locations in the United States. A special ‘thank you’ to Stephanie Robinson, Winter Garden, FL owner for hosting the production of this interview in her boutique! On this day, President and CEO of the growing franchise, Chris Lanning meets me to discuss how the parent company, Country Visions Inc, has successfully scaled Apricot Lane across the US since 2007 with their 4 P operational model….. [continue reading]
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“WELCOME ALB SMITHTOWN, NY!”
By: ELLEN ODREN
Welcome to the ALB family, Smithtown, NY! Ellen shares her experience of working with Christine and her team during opening week and all of the lovely details that went into a successful start!
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“ALB X GD”
BY: RACHEL KIRGESNER
Rachel takes a moment to introduce the graphics that support the promotion of the exclusive collaboration between Apricot Lane Boutique & Girl Dangerous.
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“POTOMAC, MARYLAND’S GRAND OPENING!
BY: STEPHANIE DOWNES
After several months of the visual and Ops team working with Dana, we had the opportunity to open the Potomac, MD boutique. It is set in a gorgeous area geographically, strategically nestled in the middle of a densely populated and thriving business center…[continue reading]
“WELCOME ALB BOZEMAN”
BY: STEPHANIE DOWNES
After working closely with Danni and her team, I had the opportunity to visit the
Bozeman, Montana boutique, and had the privilege of seeing her gorgeous location!…[continue reading]
“WELCOME ALB MCLEAN”
BY: ELLEN ODREN
What a pleasure to work with Dana on her 2nd location! This boutique is set in an established neighborhood in an updated shopping center in McLean, VA. The boutique is beautiful and unique with a…[continue reading]
“WELCOME ALB TOPEKA”
BY: STEPHANIE DOWNES
After working closely with Michelle and her team, I visited the Topeka, Kansas boutique and had the privilege of seeing her beautiful location. Her space is in a thriving center right off of a main highway, which offers amazing potential for Michelle and provides ease of shopping for her customers…[continue reading]
“WELCOME ALB VERO BEACH”
BY: STEPHANIE DOWNES
After working closely with Ashley and her team, I had the opportunity to visit the Vero Beach, Florida boutique and had the privilege of seeing her beautiful location. Her space is in a high-end area off of a main highway and just a short 5-10 minute drive to downtown Vero Beach. Ashley has plenty of parking and is surrounded by palm trees, which makes for a picturesque location!…[continue reading]
“WELCOME ALB WILMINGTON”
BY: ELLEN ODREN
After several months of the visual and Ops team working with Melinda, we opened the Wilmington, DE boutique. It is set in a busy corridor traveling through Delaware into Pennsylvania. The boutique is beautiful and unique with…[continue reading]
“FIRST FALL WEBINAR”
BY: DARCIE REEPING
Be sure to check out the first Fall Webinar! Missed it? No problem! You can watch the whole thing, right here!
“ALB X DREAMERS”
BY: RACHEL KIRGESNER
We are introducing the second installment of orders for Dreamers! Watch the video within the post to get all of the details on what we are offering and how to place your orders.
“WELCOME ALB CELINA & ALB BAKERSFIELD”
BY: STEPHANIE DOWNES & ELLEN ODREN
Take a peek into the boutique openings for ALB Celina, Texas, and ALB Bakersfield, California! Stephanie and Ellen share some insight into the experience of working with the owners and celebrating this moment alongside them! Be sure to check out the photos of these two brand-new locations! Stunning!!
“WELCOME ALB ALGONQUIN”
BY: MACKENZIE STEELE
After months of construction and hard work, I had the pleasure of working with Karen and her team at the Algonquin, IL location. Karen’s space is located about an hour outside of Chicago in a revitalized plaza just off of a busy main road.
