I am pleased to introduce you to “In The Know!” Our new resource opens doors to best practices, industry insights, new tools, featured articles, and a direct link to seasonal priorities.  With multiple updates throughout the month, this landing page is your pathway to being “In The Know.” This scrollable and easy navigation platform provides access and insights keeping you informed and connected to ways to maximize profitable sales. One of our 2024 objectives is to increase the level of engagement and ease of retrieving the vast amount of best-in-class resources available to you. “In The Know” does just that and connects you to your HQ team as well as featured franchisees’ best practices. This one-stop communication platform is another tool in your business toolbox that can benefit you, your team, and your customers! Think of “In The Know” as your reference and periodicals; the ApricotLaneResources.com as your library of tools to go deeper into a topic or resource. You can now stay informed while expanding your perspective and capabilities.  

I want to thank Morgan Tierney for her expertise and commitment to launching our new platform. Here’s to being “In The Know!”