“NOW OPEN: FARMINGTON, BISMARCK & ROME”
ALB BISMARCK
BY: ELLEN ODREN
After working closely with Kari on her journey to open her Apricot Lane Boutique in Bismarck, ND, I was able to join her and her team onsite, in the March snow! We spent the week bringing her boutique to life! Her space is a new building on a well-traveled road and has stunning glazed concrete floors with a beautiful built-in cabinet topped off with Danish modern furnishings. There are also large windows which provide lots of natural light. The exterior of the building is a deep blue showcasing her Apricot Lane sign and a couple of specially designated Apricot Lane Parking spaces!
The streamlined gold and glass chandeliers that Kari chose, maintain that clean bright vibe in her space. This location is wide and enabled us to tuck the fitting rooms in the back corner to create a great try-on and shopping experience. This well-thought-out and spacious sales floor provided an opportunity for us to tell a great color story and highlight the new specific pieces. Kari’s opening was a constant flow of traffic! Eager shoppers came to check out the new Apricot Lane Boutique. What a pleasure to continue the journey with Kari! Check out the photo gallery from the opening below!
ALB ROME
BY: STEPHANIE DOWNES
After working closely with Nicole and her team, I visited Rome, GA, and had the privilege of seeing her beautiful and unique boutique. Her space is on the corner, right in the heart of thriving downtown Rome, and is a stunning two-level, loft-style building, with exposed brick and plenty of natural lighting. There are also several large windows, perfect for displaying mannequins, which provide excellent visibility to the street and to people walking by.
I loved the modern chandeliers that Nicole chose for her space, which maintain the industrial and historical feel of her building. The second floor, a “bonus space,” provided an opportunity for me to continue her story and highlight the new Commando line, as well as athleisure wear, in addition to several other rolling racks of product, which allowed the space to flow and not feel too crowded on the lower level. Another unique feature of this location is the flower décor that Nicole herself made, on both her cash wrap wall and on the upstairs mirror. She also has a fun sign upstairs that says, “Be your own kind of beautiful – #Apricot Lane Rome,” which is perfect for a unique social media moment! Nicole’s opening was extremely successful, and traffic was steady, which highlighted the need and enthusiasm for a new boutique in town. Leslie and Sarju from Cumming, GA ALB even drove out to visit which was wonderful to see their support. Thank you to Nicole and the team for including us throughout your journey and on your special day. Check out the photo gallery from the opening below!
ALB FARMINGTON
BY: MACKENZIE STEELE
I had the pleasure of working with Paula and her incredible team at the Farmington, MI location. Paula’s location, situated in the heart of downtown Farmington about 30 minutes west of Detroit, is a warm and inviting reflection of where she was born and raised in Brazil. Her space is in an up-and-coming area, with tons of foot traffic from the surrounding local businesses. The black trim in her boutique pairs perfectly with the crisp white walls and pops of color in her decor.
My favorite part of Paula’s boutique was the accent wall in her fitting rooms. The wall decal is a replica of Copacabana which is a famous beach in Rio de Janeiro, Brazil. They paired it with a refreshment bar including coffee, snacks, and other treats. Paula said that she didn’t just want her customers to come shop, but to come and have an experience.
After months of anticipation, the Farmington community turned out and was so supportive of Paula, her husband Arthur, and their endeavors. I am thankful to have been a part of their opening and can’t wait to go back and visit soon! I have no doubt that Paula and her team will do an outstanding job styling the women of Farmington, MI.