As I shared during our January conference, we want to provide additional HQ resources designed to build awareness, relevance, and traffic to your boutique. I am pleased to share that we have engaged C-Square to produce a national brand awareness campaign! The national brand awareness campaign utilizes a strategic targeting approach designed to generate brand awareness for Apricot Lane Boutiques all over the nation. With fashion creative that speaks to the seasonality, copy that introduces the boutique concept, and specific targeting within the Meta platforms to reach your ideal audience. The goal is to positively impact visits to your boutique through HQ-created posts in concert with your social/digital efforts…all designed to drive traffic to the local boutiques. By clicking on the ads consumers are taken to the locations page on the ALB corporate website where they are encouraged to find the location nearest to them.  The great fashion imagery and catchy invites engage the customers closest to your Apricot Lane Boutique. The assets will be geo-targeted within a few miles of all of the Apricot Lane Boutique locations across the nation. This initiative combined with your social and digital call-to-action marketing will create unique engagement opportunities for existing and new customers.  

Our national brand awareness campaign launched within the last two weeks and so far we have seen over 16,000 impressions and a total reach of more than 10,000! Additionally, we are already seeing over a 10% click-through rate and over 1,100 landing page views (to the location page) in just the short time the campaigns have been running. Check out a few examples of the campaign content!