New Boutique Openings

The Blueprint Location in Folsom, CA is open!

We are excited to announce the opening of the ALB Blueprint location in Folsom, CA. This unique boutique location, designed to support our mission of driving sales performance and operational excellence, reopened with a beautiful refresh of white-painted slatwall and new fixturing. The added black-and-white fashion imagery and greenery brought the boutique to the next level. New Brands and a great product mix were added, and a robust marketing and Social media campaign kicked off the reopening. 

Opening day was met with happy first-time and many returning customers who welcomed Apricot Lane Boutique back to the Palladio Shopping Center!

Check out the photo gallery from the opening below.

What a pleasure to work with Dana on her 2nd location!  This boutique is set in an established neighborhood in an updated shopping center in McLean, VA. The boutique is beautiful and unique with a noticeably high- end, elevated feel that is reminiscent of her first location in Potomac, MD.  From the moment you enter the space, you can see the details and evidence of her builder’s work,  who happens to be her husband, Ben. This location is long and narrow, so we added multiple built-in cabinets again. These five cabinets showcase the branded product mix and add some architectural
interest to the space. There is a a geometric print wallpaper behind the spacious, custom-built cash wrap and an accent wallpaper in the back of the boutique which disguises the double doors to the stock room and can be used as a backdrop for a social media moment, but the newest detail is on the fitting room walls, where Ben used closet doors to create a high-end millwork look. Additional fun features of this location include black and white geometric patterned rugs along with well-placed imagery in her fitting rooms. These accents give it a warm and cozy vibe while maintaining a boutique feel.

Dana’s is well on her way to becoming McLean’s favorite place to shop!

Check out the photo gallery from the opening below!

After working closely with Danni and her team, I had the opportunity to visit the Bozeman, Montana boutique and had the privilege of seeing her gorgeous location! She has an incredibly spacious boutique in the Gallatin Valley Mall in Bozeman, surrounded by beautiful mountains, and is located just off of the highway, with plenty of parking. I absolutely loved her unique “bump-outs,” ample fitting room space, and Slatwall panels, which gives her space tons of personality and character. She also has a gorgeous cash wrap area and beautiful lighting throughout!

Thank you to Danni and Daniel for including us throughout your journey and on your special day!

Check out the photo gallery from the opening below!

After working closely with Michelle and her team, I visited the Topeka, Kansas boutique and had the privilege of seeing her beautiful location. Her space is in a thriving center right off of a main highway, which offers amazing potential for Michelle and provides ease of shopping for her customers. She has ample parking which is perfect for shoppers coming from one of the many larger retail chains in the surrounding area. Her boutique really stands out because it is one of the very few boutiques in the area, which customers really seemed to love and positively respond to. I adored her beautiful built in, cool concrete floor and gorgeous glam lighting, which gives her space tons of character and personality. She also has a stunning flower décor piece above her cash wrap sign. Thank you to Michelle, Jay and team for including us throughout your journey and on your special day!

After working closely with Ashley and her team, I had the opportunity to visit the Vero Beach, Florida boutique and had the privilege of seeing her beautiful location. Her space is in a high-end area off of a main highway and just a short 5-10 minute drive to downtown Vero Beach. Ashley has plenty of parking and is surrounded by palm trees, which makes for a picturesque location! I absolutely loved her gorgeous cash wrap, beautiful lighting and unique industrial looking ceiling, which gives her space tons of originality and charm. She also has a gorgeous floor that compliments the space. Thank you to Ashley for including us throughout your journey and on your special day!

After several months of the visual and Ops team working with Melinda, we opened the Wilmington, DE boutique. It is set in a busy corridor traveling through Delaware into Pennsylvania. The boutique is beautiful and unique with a noticeably high-end, elevated feel to it from the moment you enter the space.  Upon entry, you are greeted with two built-in cabinets, a warm brown floor, and a custom-built cash wrap with a lovely wood-stained top. 

Additional fun features of this location include rugs as well as an array of plants; there is an array of black and white imagery in this location and these accents give it a warm and cozy vibe, while still maintaining that boutique feel.

Melinda’s opening drew a variety of new and familiar faces.  The customers came to shop at her elevated location and she will be their favorite place to shop as they continue to return.

All of these details truly set the space apart and differentiate it from other locations while also contributing to the high-end design aesthetic and positively affecting the customer experience. What a privilege it has been to be a part of the Wilmington, DE boutique journey!

After working closely with Tiffany and her team, I visited the Winchester, VA location and had the honor of seeing her spacious and gorgeous second boutique. (Tiffany also owns the Ranson, WV location.)   Her space is in a thriving shopping center which has fantastic potential for Tiffany! She has large windows and amazing natural lighting as well as immediate street access, which is perfect for shoppers coming from the nearby Target or from one of many nearby lunch spots. I loved the unique and fun bookshelves Tiffany selected as well as the colorful wallpaper in the back of her boutique, which gives her space lots of personality and character!Tiffany currently has a beautiful blue cash wrap that provides a pop of color and feels warm and inviting to customers.  Tiffany’s opening was extremely successful, and traffic was steady, highlighting the need and excitement for a new boutique in this area.

Thank you to Tiffany and team for including us throughout your journey and on your special day!

Check out the photo gallery from the opening below! 

What a pleasure it was to work with Laura, her husband, Lorenzo and their daughter, Maria opening their boutique in Fort Wayne, IN.  It was a family affair!  Laura’s boutique is situated in a busy shopping center in Fort Wayne with a great mix of restaurants, services and a great anchor.

My favorite parts of Laura’s boutique were the Ceiling and the pink accent wall leading into her fitting rooms! These features provided the perfect touch of personality and that led to the focus on her great assortment! 

The community was happy to have Apricot Lane back in Fort Wayne and the local business owners supported her and were customers!  I am thankful to have been a part of this opening. Laura and the team are doing an outstanding job styling the women of Fort Wayne! 

Check out the photo gallery from their opening below. Check out the photo gallery from their opening below!

I had the pleasure of working with Gretchen, her husband, Chris, her daughter, Carrington and her incredible team opening the Amesbury, MA location.  Gretchen’s boutique is situated in the historic town of Amesbury, a bustling town square with unique shops and restaurants! 

My favorite parts of Gretchen’s boutique were the historical brick walls,  the original hardwood floors, and the spectacular tin ceiling.  These features provided the perfect backdrop to let her product shine!

The community turned out in force and was so supportive of Gretchen and the team. Local business owners collaborated and were customers!  I am thankful to have been a part of this opening. Gretchen and the team are doing an outstanding job styling the women of this quaint New England town! 

Check out the photo gallery from their opening below!

I had the pleasure of working with Jennifer, her husband, Brandon, her daughter, Adrienne and her incredible team opening the Celina, TX location.  Jennifer’s boutique, situated in the historic town of Celina, is a bustling town square about 30 minutes from the nearest hotel!  

My favorite parts of Jennifer’s boutique were the historical brick walls and the Mixtile photography that showcased the town and some personal images. After months of anticipation, the community turned out in force and was so supportive of Jennifer and the team. We had a strong ALB showing with Nicole and Cidney flying in from Rome, GA, Vinci coming from Frisco, and Brieana coming with some decor pieces from her McKinney, Allen, and Fort Worth locations! I am thankful to have been a part of their opening. Jennifer and the team are doing an outstanding job styling the women of Celina, TX!

Check out the photo gallery from the opening below!