Diving into Brand Ambassadors!
“DIVING INTO BRAND AMBASSADORS WITH ALB COLLEGE STATION”
BY: MARISSA MONTABANA
Today we are talking about Brand Ambassadors and the benefit of utilizing them for your location! Sydney, our owner in College Station, TX, gives us more insight into how she runs her brand ambassador program and how it works for them. She does not have a website, so these are strictly local Ambassadors who have the goal of driving foot traffic into the boutique. Remember, Brand Ambassadors can be used without a website and are important for creating brand awareness, driving traffic into the boutique, and increasing sales.
Sydney typically has 2-3 Ambassadors working with them at one time. She has them come in 1-2 times a month depending on how much new inventory they are receiving. Each time they visit and do a try-on, they are rewarded with a complimentary top and bottom. Additionally, they receive 20% off every time they shop with us and get a code to share with their followers that is also for 20% to be used in-store when they come in and shop.
Hear from Sydney below on how she finds and partners with Brand Ambassadors in her boutique:
“First, we post a link on our Instagram stories with the Google form for potential ambassadors to fill out (https://forms.gle/y4wB57JywVyqYFJx8). We also post links in our Instagram bio for a few days so people can access it after the story has expired.
Once we have a good amount of applicants, we go through their Instagrams and select a few girls who fit our aesthetic and have between 2,000 and 3,000 followers. They also must be local.
Then, my Social Media Manager contacts them via email and forwards several documents outlining details and expectations.
Apricot Lane College Station’s expectations consist of:
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Ambassadors publishes 1 Instagram post and a minimum of 2 Instagram stories. Each post must be pre-approved by the Social Media Manager.
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Ambassadors must do try-on sessions 1-2x a month. The intent is to utilize these try-ons for weekly reels and stories.
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Ambassadors are allowed to keep 1 top and 1 bottom from each try-on session.
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Each Ambassador will receive her own code for her followers to use in the boutique.
If they are still interested, my Social Media Manager sets up meetings with them individually to make sure they are on the same page of what is expected and what kinds of posts we are looking for.”
We are excited to share how Sydney utilizes Brand Ambassadors in her area! The ALB HQ Team is excited to share that a brand new course will be available to owners later this Spring that will cover start to finish all that you need to know when engaging partnerships like these in Brand Ambassadors and Influencers for your boutique. An official launch date and announcement will be sent out to you when available!
