“Welcome ALB Smithtown, NY!”
By: ELLEN ODREN
Welcome to the ALB family, Smithtown, NY! Ellen shares her experience of working with Christine and her team during opening week and all of the lovely details that went into a successful start!
Read Blog
“An Update from Chris Lanning”
Posted on: April 25th, 2024
Chris shares some exciting news surrounding additional HQ resources designed to build awareness, relevance, and traffic to your boutique..….[continue reading]
Read Chris’s Note
“ALB X GD”
BY: RACHEL KIRGESNER
Rachel takes a moment to introduce the graphics that support the promotion of the exclusive collaboration between Apricot Lane Boutique & Girl Dangerous.
Learn Now
“DRIVING SALES THROUGH UPT”
BY: JENNY WILES
Take a moment to hear from Jenny Wiles as she talks about how to drive sales through UPT. From fitting room behaviors, sales floor tips, and questions to ask yourself as your customers are shopping. Create an engaging and FUN atmosphere!…[continue reading]
“THE FITTING ROOM & YOUR SALES GOALS”
BY: JENNY WILES
It is important to share your sales goals with your team each day. This is a great way to get them more invested in your business and something to collectively work towards as a team. Give them your daily and weekly conversion and UPT goals. Do they know what those metrics mean and why they are important? Share your previous day and make sure they know if you are exceeding or missing your goals…
“POTOMAC, MARYLAND’S GRAND OPENING!
BY: STEPHANIE DOWNES
After several months of the visual and Ops team working with Dana, we had the opportunity to open the Potomac, MD boutique. It is set in a gorgeous area geographically, strategically nestled in the middle of a densely populated and thriving business center…[continue reading]
“DIVING INTO BRAND AMBASSADORS WITH ALB COLLEGE STATION”
BY: MARISSA MONTABANA
Marissa sits down with Sydney, owner of ALB College Station, and discusses her Brand Ambassador program. Sydney shares helpful tips, tactics, and expectations when working with these partners!
“TAKE 5: KEEP UP THE MOMENTUM”
BY: LAUREN SCHMIED
Watch the latest Take 5 with Lauren as she discusses ways to keep up the momentum this Spring! Lauren encourages you to look into your Open to Buy and take a close look at your Tops and Dresses inventory. Even with Easter now behind us, this advice is continually valuable.
“NOW OPEN: FARMINGTON, BISMARCK & ROME”
BY: ELLEN & TEAM
March was a busy month of opening three new boutiques! Please join us in celebrating the opening of Farmington, Michigan, Bismarck, North Dakota, and Rome, Georgia! With each location bringing a unique atmosphere to their communities, Ellen’s team shares a glimpse into their opening days…[continue reading]
“MAILCHIMP TUTORIAL”
BY: MARISSA MONTABANA
Here is a quick tutorial on creating an email in Mailchimp! Prioritize sending out weekly emails to update your customers and invite them to shop with you. Included is the Apricot Lane Best Email Practices sheet for how to craft quality emails your customers will love to receive!
