ALB ROME
BY: STEPHANIE DOWNES
After working closely with Nicole and her team, I visited Rome, GA, and had the privilege of seeing her beautiful and unique boutique. Her space is on the corner, right in the heart of thriving downtown Rome, and is a stunning two-level, loft-style building, with exposed brick and plenty of natural lighting. There are also several large windows, perfect for displaying mannequins, which provide excellent visibility to the street and to people walking by.
I loved the modern chandeliers that Nicole chose for her space, which maintain the industrial and historical feel of her building. The second floor, a “bonus space,” provided an opportunity for me to continue her story and highlight the new Commando line, as well as athleisure wear, in addition to several other rolling racks of product, which allowed the space to flow and not feel too crowded on the lower level. Another unique feature of this location is the flower décor that Nicole herself made, on both her cash wrap wall and on the upstairs mirror. She also has a fun sign upstairs that says, “Be your own kind of beautiful – #Apricot Lane Rome,” which is perfect for a unique social media moment! Nicole’s opening was extremely successful, and traffic was steady, which highlighted the need and enthusiasm for a new boutique in town. Leslie and Sarju from Cumming, GA ALB even drove out to visit which was wonderful to see their support. Thank you to Nicole and the team for including us throughout your journey and on your special day. Check out the photo gallery from the opening below!
